The Sammy brand links the artisan skills of one of Africa’s most ancient civilizations with American and European fashion know-how. The result; unique contemporary treasures, made in and out of Addis Ababa, that have already gathered fans from New York to Tokyo.
The Sammy line was launched in the Ethiopian capital Addis Ababa in 2006. Founders were astonished to discover a wealth of craft skills, all but lost to the West, which could be applied to a style-forward range of fashion and home accessories.
What sets the Sammy line apart is a sophisticated style. Featherweight scarves are hand-woven using skills known in Ethiopia for thousands of years. Ethiopia is one of the world’s largest leather producers; know particularly for supple lamb Nappa and also for hand-dyeing. Sammy bags and small leather goods are made by local craftsman and incorporate such artisanal skills as hand-printed cotton linings, traditional bead embellishments and embroidery yet are designed to suit current global clienteles. In addition, the company has extensive home decor line of basketry and pottery that are made by women craft masters.
Sammy is a self-sufficient, an ethical business employing both leading local artisans and those with entry-level skills. All those working for Sammy receive a fair wage, are ensured safe working conditions. Collaborating with community organizations and cooperatives creating employment to some of the world’s most marginalized people.